B2B GTM PARTNER

Qualified meetings with accounts ready to say "yes"

We find B2B buyers who are ready now. Our AI reaches them five ways, then real people call and book the meeting.

Custom buying signals

Built around your market, not generic intent data.

AI agents run outreach

Email, LinkedIn, microsites, postcards, and 1:1 ads.

Human SDRs that call

Calls made with context, not cold lists.

Trusted by the worlds fastest growing brands

THE PROBLEM

Outbound broke so we rebuilt it

More tools, more noise, less pipeline. Here's why:

AI bots annoyed everyone

Buyers stopped replying.

Everyone buys the same data

So everyone looks the same.

No human where it counts

Automation replaced judgment. Scale replaced relationships. Pipeline stalled.

HOW IT WORKS

Three steps to transform your pipeline

The same system we use to book pipeline for Asana, DHL, and Salesforce.

TECHNOLOGY
01 · Identify

We spot your buyers first.

We build buying signals only you can see. So you reach the right accounts before your rivals even know they're looking.

Agentic GTM
02 · ENGAGE

Reach them five ways.

Signal-triggered outreach across email, LinkedIn, 1:1 microsites, handwritten postcards, and 1:1 ads. Every touchpoint built around a genuine reason to reach out.

HUMAN sDR
03 · Convert

Real people make the calls.

Our trained sales team calls with a reason, not a script. And we keep warm accounts alive until they're ready to buy.

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

"ABM represents a crucial strategic undertaking, and Punch! effectively collaborated with both our sales and marketing teams to swiftly generate a qualified pipeline. Their Priority ABX technology was instrumental in identifying and engaging the right accounts at the right time. Within 8 months, the program successfully engaged 90% of our"

"Punch!'s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape."

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient."

"Punch! has had a significant impact on our lead generation efforts in the UK. Since launching our campaign in August 2024, they've secured approximately 400+ meetings with qualified prospects, significantly accelerating our sales pipeline."

"Engaging Punch! has been a pivotal move for Hut-3. In just 6 months, they addressed our challenge of insufficient outbound sales development for event follow-ups and cold prospects. Punch! prioritized following up on event attendees, secur"

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses...

Punch! has been a catalyst for Nutritics, transforming our approach in just 7 months. Facing the challenge of a large BDM team without dedicated SDRs, Punch! strategically built a Total Addressable Market (TAM) for the UK hospitality sector. Prioritizing prospects based on revenue and site numbers, they ensured targeted and effective out

Working with Punch! was a true accelerator for our sales pipeline. Within just 12 months, they booked 71 opportunities for us, leading to 50 successful initial meetings.

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

"ABM represents a crucial strategic undertaking, and Punch! effectively collaborated with both our sales and marketing teams to swiftly generate a qualified pipeline. Their Priority ABX technology was instrumental in identifying and engaging the right accounts at the right time. Within 8 months, the program successfully engaged 90% of our"

"Punch!'s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape."

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient."

"Punch! has had a significant impact on our lead generation efforts in the UK. Since launching our campaign in August 2024, they've secured approximately 400+ meetings with qualified prospects, significantly accelerating our sales pipeline."

"Engaging Punch! has been a pivotal move for Hut-3. In just 6 months, they addressed our challenge of insufficient outbound sales development for event follow-ups and cold prospects. Punch! prioritized following up on event attendees, secur"

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses...

Punch! has been a catalyst for Nutritics, transforming our approach in just 7 months. Facing the challenge of a large BDM team without dedicated SDRs, Punch! strategically built a Total Addressable Market (TAM) for the UK hospitality sector. Prioritizing prospects based on revenue and site numbers, they ensured targeted and effective out

Working with Punch! was a true accelerator for our sales pipeline. Within just 12 months, they booked 71 opportunities for us, leading to 50 successful initial meetings.

The comparison

Punch! vs. the rest

Intent data
Partial
Unique-to-you signals
Relationship Revenue framework
Multi-channel activation
Signal-informed human calling
One connected system
One connected system
Always-on agentic monitoring
SDR agency
AI SDR tool
Intent data
Partial
Partial
Partial

Questions, answered

How is this different from an SDR agency?

An SDR agency gives you people and a dialler. We give you a system. HotSauce builds buying signals unique to your business, so every conversation starts with a real reason to engage, not a list and a quota. We do not rely on volume. Any vendor that does should be a red flag.

How is this different from AI SDR tools like 11x or Artisan?

Those tools automate outreach and leave you to run it. We run it as a managed service, and AI is only half of the picture. Our AI agents work across five channels to activate your signals at scale, then humans take over for the judgment and conversion that automation gets wrong. The result is relevance, not just more volume in the inbox.

How is HotSauce different from intent data platforms like Bombora or ZoomInfo?

Intent platforms sell the same signals to everyone in your category. If your competitor subscribes, they see exactly what you see. HotSauce builds signals unique to your business, using data points those tools ignore, so you spot in-market accounts your competitors can't. It's also transparent. You can see exactly why every account is scoring the way it is.

Do I need all three products, or can I start with one?

You can start with one. HotSauce works on its own if you have an SDR team to act on the signals. Add Agentic GTM to activate them across channels, and Human SDR to convert them into meetings. Most clients run all three as one connected system, but you choose where the constraint sits.

What’s the commitment and how quickly can we get started?

HotSauce is a 12-month subscription. Agentic GTM and Human SDR run on a 90-day rolling basis, so you're never locked into a long managed-service contract. Onboarding starts with aligning on your signal strategy and ICP, and we move quickly from there. We'll give you exact timings on the call.

What size of business is this built for?

Serious B2B revenue teams with a defined ICP and deal sizes that justify a targeted approach. That's typically mid-market and enterprise. If you're chasing high volumes of low-value deals, we're not the right fit, and we'll tell you.

What results should I expect, and when?

You'll see signal and engagement in the first few weeks, with qualified meetings building over the first 90 days. Because we lead with timing and context, the pipeline we generate converts better and compounds the longer it runs. Across our clients, that has averaged 6 to 12x ROI and 100+ qualified meetings a year.

BOOK A DISCOVERY CALL

Let's see if we're a fit for your pipeline goals

Chris Muldoon

20-minutes with a real strategist, not a chatbot.

We'll show you real buying signals unique to your accounts, and exactly how we'd turn them into booked pipeline.

A clear pipeline plan
Example accounts, real signals
Reply within one working day

What's slowing your pipeline down right now?

Average ROI

6-12x

Total pipeline generated

$1B+

Meetings booked per year

100+ per client
OUR TEAM

Meet the people behind $1bn+ in pipeline

80+ sales experts across three continents. One job, get you in front of buyers ready to buy.

Big names trust us with their pipeline.
Over 20+ years of experience in SDR appointment setting.
Teams across the UK, US, and SA
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