.svg)
Know exactly which accounts to prioritize
Most sales teams use the same intent data as every competitor. HotSauce builds signals that are unique to your business, so you know which accounts are in-market before anyone else does.
Trusted by the worlds fastest growing brands
.webp)
Sales teams waste 80% of their time on unqualified accounts, while high-potential opportunities slip through the cracks.
Without real-time buying signals, teams discover opportunities too late - after competitors have
already won the deal.
Lack of context leads to low quality personalization and poor response rates.
With longer b2b sales cycles, teams can’t afford to spend time on accounts that aren’t in-market.
Everyone has signals. No one has yours.
Bombora, Sixth Sense, G2... every team in your market has access to the same intent feeds. You're all watching the same accounts, reaching out at the same time, with the same message.
HotSauce is different. We build signals that are unique to your business, configured around what 'in-market' actually looks like for your specific ICP, not a generic category. Signals your competitors can't access, can't replicate, and don't even know to look for.The result: you reach the right accounts first. Every time.
How HotSauce actually works.
Four layers working as one always-on system, from building your unique signals to triggering outreach the moment an account is in-market.
Build your unique-to-you signals
We identify the data point that, however hard to find, would make your best salesperson pick up the phone immediately, or engineer it by combining multiple data points, and build it specifically for you.These aren't signals available in any off-the-shelf tool. They're unique to your market, your ICP, and your definition of 'ready to buy'.
The right channel for the right moment
We monitor your entire target market continuously. The moment a unique-to-you signal fires, the system knows. That signal becomes the reason to reach out. Not a scheduled send. Not a campaign date. A real, timely trigger that means something.
.jpg)
Five channels. One orchestrated play.
We activate across the right combination of channels for each signal, each one reaching your buyer in a different place. Coordinated by ORBIT, triggered by the same unique-to-you signal.
We earn attention before we ask for time
Every touchpoint leads with something useful, not a meeting request. A benchmark or short analysis. A recommendation they can act on immediately. We give prospects a reason to engage before we ever ask them for anything.
This is what separates outreach that gets responses from outreach that gets ignored.
Bombora, 6sense, ZoomInfo...
Unique-to-you signal engine
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
.webp){kind=icon}
.webp){kind=icon}
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
Signals are just the start
HotSauce works on its own, feed the signals to your existing team or layer in our managed services and let Punch! handle everything from signal to signed deal.
Agentic GTM
Signal-triggered outreach across five channels email, LinkedIn, personalised microsites, AI-written handwritten postcards, and 1:1 person-level ads. Every channel informed by your U2U signals. Every touchpoint timed to a real buying moment.
Common questions about Priority IntentTM
Everything you need to know about how Priority IntentTM helps identify and prioritise your most promising accounts. Can't find what you're looking for? Our team is here to help.
Priority IntentTM is a managed tech service that combines multiple data sources and AI-powered scoring to identify and prioritise your most promising accounts and contacts. It helps you focus on the 5% of accounts that are actively buying, rather than wasting resources on unqualified prospects.
Unlike traditional tools that only provide basic intent signals, Priority Intent combines multiple data sources including sales signals, third-party intent data, website engagement, and account-based advertising engagement. Our AI-powered scoring system then provides actionable intelligence for immediate engagement.
Currently, Priority IntentTM operates as a managed tech service where our team regularly exports prioritised accounts and contacts into your CRM system. We will soon be able to provide direct CRM integration and flexible data transfer options to enhance your current workflows.
Priority IntentTM monitors a comprehensive range of signals including:
Account-based ad engagement
Funding announcements
Job postings
Office expansions
Leadership changes
Website engagement
Content interaction and many more customisable signals based on your industry and ICP.
Based on client success stories like Basware, who generated $760,000 in pipeline within 3 months, Priority ABX can deliver rapid results. However, typical implementation and initial results timeline is 30-60 days as we configure your custom signals and scoring algorithms.TM can deliver rapid results. However, typical implementation and initial results timeline is 30-60 days as we configure your custom signals and scoring algorithms.
Priority IntentTM Lite comes standard with all Punch! SDR packages, giving our sales development clients access to essential features including sales signal monitoring, up to 10 customised signals, real-time monitoring, and personalised outreach capabilities. Priority IntentTM Pro is our premium offering, available either as an enhancement to SDR packages or as a standalone solution. Pro includes extended signal coverage, account-based advertising campaigns, website engagement tracking, third-party buying intent data, AI-powered prioritisation, and enhanced personalisation capabilities.
Priority IntentTM converts buying signals into personalisation opportunities, providing context-rich insights for every interaction. This enables your team to craft highly relevant, timely outreach based on real company events and engagement signals.
Every Priority IntentTM client receives dedicated support including a Client Manager for strategic guidance, a Data Science Team for signal optimisation, and comprehensive training for your team. We provide ongoing optimisation and monthly performance reviews to ensure success.