Download the Sales Signals Playbook
Fresh perspectives on sales development, technology, and growth from the team giving B2B brands an unfair advantage.
“I partner closely with clients to build scalable sales development programs that consistently deliver results”
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Playbook Summary
5% of your Total Addressable Market isn't actively buying right now. That means the vast majority of traditional outreach efforts are targeting prospects who simply aren't ready to purchase – resulting in wasted
resources, frustrated sales teams, and missed revenue opportunities.
The challenge isn't just finding that crucial 5% of in-market accounts –it's identifying and engaging them at precisely the right moment, with the right message, through the right channel. As sales cycles grow longer and
buying committees become more complex, the cost of missing these critical windows continues to rise.
This comprehensive playbook reveals 15 proven sales signals that help you identify high-intent prospects across both contact-level and company-level indicators. From new role appointments and competitive
intelligence to funding announcements and website visitor behavior, you'll discover how to read the digital breadcrumbs that predict buying intent.
Master the art of signal-based selling with step-by-step guides, proven outreach templates, and AI-powered prioritization strategies that transform your sales intelligence into revenue-generating opportunities.
Whether you're looking to optimize current outreach efforts or implement a complete signal-based selling methodology, this playbook provides the actionable framework to engage the right prospects when they're most receptive to your message.
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