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Your ticket to better sales:
Mindset, methodology & process
A practical sales workshop for modern teams
Meet the speakers
Chris Muldoon
Co-founder & Chief Revenue Officer, Punch!
From touring musician to B2B sales innovator, Chris has helped scale Punch! from a basement startup into a global sales agency. Punch! has generated billions in pipeline for brands like AWS, Salesforce, and DHL, delivering an average 12x ROI. Chris brings a rare blend of creative storytelling and data-driven outbound strategy to show teams how to build predictable, scalable revenue.
Joe Marcoux
Founder & CEO, SOS Dojo
Known as the Sales Sensei, Joe helps individuals and teams master sales without pressure or pushiness. Through the SOS Dojo — a live, interactive sales training ground — Joe equips people to handle objections, create real buying conversations, and earn their “black belt” in sales. His mission: turn sales professionals into confident, authentic deal-makers.
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What you’ll learn
This session breaks down how to think, how to sell, and how to actually execute in today’s sales landscape.
Sales Mindset with Joe Marcoux
Sales Mindset with Joe Marcoux
The work before the work that drives consistent sales outcomes
How to create Buying Conversations (and avoid sounding “salesy”)
Listening people into existence and why it changes everything
A simple 2-step framework to handle any objection with confidence
Sales Methodology & Process with Chris Muldoon
Sales Methodology & Process with Chris Muldoon
What’s really happening in the sales market in 2026 and why it’s harder than ever
The core shifts shaping modern outbound (data, AI, human creativity & more)
Why data & insights are the foundation of high-performing sales teams
How to run a multi-channel approach that actually works
(email, phone, LinkedIn, video, ads & direct mail)
Practical tips to stand out creatively in crowded channels