£30M+ in Pipeline Unlocked for Ephesus Sports Lighting

The Challenge

Ephesus Sports Lighting, a leader in high-performance lighting for stadiums and arenas, was struggling to grow pipeline and engage key decision-makers. Their challenges included:

1. Difficulty reaching athletics department stakeholders with buying power

2. Long, complex sales cycles with unclear entry points

3. Limited traction from existing lead generation channels

4. Pressure to deliver immediate pipeline without sacrificing long-term growth

They needed a way to cut through the noise, get in front of the right people, and accelerate progress on deals already in motion.

The Solution

We launched a sales development program powered by Priority ABX™, our proprietary account prioritisation engine, to identify the right accounts and unlock momentum fast.

Using ABX data, we mapped ideal-fit athletics departments and prioritised outreach based on behaviour and buying intent. Our outreach mix combined email, display, retargeting, and high-touch 1:1 communications—each tailored to athletic directors and senior ops leads.

We tracked relationship-building and buying signals in real-time, refining campaigns and messaging to stay aligned with decision-maker needs.

Multi-channel. High-context. Tuned for speed.

Results

The program outperformed all previous benchmarks. Compared to existing marketing channels, it delivered a 110% lift in overall performance and drove a 75% increase in average deal size. Deals moved through the pipeline 41% faster than before, and by the end of the first year, the program had already achieved a 4X return on investment.