Human SDR

Qualified meetings your AEs actually want to take

Every call is informed by unique-to-you signals, buyer context, and a real reason to engage.

Trusted by B2B leaders at

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Built for serious GTM teams

$1bn+ in pipeline

27 industries

12X average ROI

Trusted by the worlds fastest growing brands

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Common SALES CHALLENGES

Most outbound fails before it starts. Here's why:

Inboxes are saturated

Response rates for automated outreach have dropped 50% in two years.

Most leads never get a follow-up.

79% of leads are never followed up. Accounts go cold. Competitors win them.

Most SDRs don't pick up the phone

80% of sales need 5+ follow-ups. Most teams stop at email. The phone is still where qualified meetings are booked.

Your AEs are prospecting, not closing.

AEs spend 40% of their time on prospecting when they should be winning deals.

How Human SDR works

Every call backed by signal, context, and a real reason to engage.

Every call starts with a signal

When an account's engagement pattern or signal strength crosses a threshold, the system flags it for our calling team. Not a name on a list. An account with context, timing, and a real reason to talk.

Your SDR knows what the signal was, what touchpoints have already been deployed, and why this account is worth a call right now.

Signal-informed before the first word

Before every call, our SDRs have the full picture. The unique-to-you signal that triggered the outreach. The content the buyer engaged with. The insight relevant to their role and moment.

Not a script. A reason to talk.

Calling with context

Every call our SDRs make has a U2U reason behind it. Enterprise-ready phone outreach, compliant and consistent. When the buying group matters, we multi-thread across it.

The outcome: conversations that go somewhere, not voicemails that don't.

The accounts that aren't ready today

The majority of future pipeline sits in "not right now." High-fit accounts that aren't ready to buy yet. Most pipeline generation systems lose them. Ours doesn't.

The signal layer keeps monitoring. When a new U2U signal fires, we re-engage with fresh context. Over time, these accounts move from "not right now" to active pipeline. And we're already known and trusted when they do.

The pipeline you don't see yet is still worth owning

Most of your future pipeline is sitting in 'not right now'. We don't abandon those accounts. Our SDRs maintain structured, low-frequency touchpoints with your highest-fit prospects, so when their timing shifts, you're already the trusted name. You're never starting from zero.

The agents that warm up your accounts

A team of AI agents running signal-triggered engagement across five channels. Generating MQLs and hand-raisers that our SDRs can turn into qualified meetings for your AEs.
Outcomes

What Human SDR changes for your team

Better conversations. Warmer meetings. AEs focused on closing, not qualifying.

Qualified meetings, not wasted ones

Every meeting has context behind it. Your AEs inherit conversations that are ready to progress, not cold leads that go nowhere.

AEs focused on closing

Your sales team spends their time winning deals, not qualifying them. Prospecting is handled. Meetings are warm before they begin.

Buying groups, not single buyers

Modern deals involve 6-12 stakeholders. Our SDRs multi-thread across the buying group so decisions don't stall on one champion.

Pipeline that compounds

High-fit accounts that aren't ready today stay nurtured through Relationship Revenue. When they're ready, we're already trusted.

The signal engine behind every call

HotSauce monitors your market as an always-on agent, surfacing the accounts ready to buy, and why. Our SDRs call with context, not from a list.

Proof it works

See how B2B sales teams use Punch! Human SDR to generate qualified meetings.

Our team

The humans behind your pipeline

Every Human SDR engagement is run by a dedicated team of trained sales specialists. They know your market, your signals, and your AEs. Book a call and meet yours.

How we're different from traditional SDR agencies

Most SDR agencies call from static lists with generic scripts. Punch! is built differently. Every call is informed. Every account multi-threaded. Every high-fit lead stays nurtured.

Traditional SDR agencies
Calling from a static list
Generic messaging at scale
One contact per account
Leads handed off with no context
Campaigns end, pipeline stops
the punch! method
Every call is signal-informed
Built around real buying moments
Multi-threaded across buyers
Qualified handoff, full context
Relationship Revenue nurture

Works across 27 industries

From SaaS to supply chain. Anywhere high-value B2B pipeline matters.

SaaS
Finance
Professional Services
Logistics & Supply Chain
Healthcare
Data & Analytics
SaaS
Finance
Professional Services
Logistics & Supply Chain
Healthcare
Data & Analytics
SaaS
Finance
Professional Services
Logistics & Supply Chain
Healthcare
Data & Analytics

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

"ABM represents a crucial strategic undertaking, and Punch! effectively collaborated with both our sales and marketing teams to swiftly generate a qualified pipeline. Their Priority ABX technology was instrumental in identifying and engaging the right accounts at the right time. Within 8 months, the program successfully engaged 90% of our"

6-12x
Average ROI

"Punch!'s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape."

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient."

£706M
Total pipeline generated

"Punch! has had a significant impact on our lead generation efforts in the UK. Since launching our campaign in August 2024, they've secured approximately 400+ meetings with qualified prospects, significantly accelerating our sales pipeline."

100+ per client
Meetings booked per year

"Engaging Punch! has been a pivotal move for Hut-3. In just 6 months, they addressed our challenge of insufficient outbound sales development for event follow-ups and cold prospects. Punch! prioritized following up on event attendees, secur"

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses...

1000+
Opportunities

Punch! has been a catalyst for Nutritics, transforming our approach in just 7 months. Facing the challenge of a large BDM team without dedicated SDRs, Punch! strategically built a Total Addressable Market (TAM) for the UK hospitality sector. Prioritizing prospects based on revenue and site numbers, they ensured targeted and effective out

Working with Punch! was a true accelerator for our sales pipeline. Within just 12 months, they booked 71 opportunities for us, leading to 50 successful initial meetings.

27
Industries

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

"ABM represents a crucial strategic undertaking, and Punch! effectively collaborated with both our sales and marketing teams to swiftly generate a qualified pipeline. Their Priority ABX technology was instrumental in identifying and engaging the right accounts at the right time. Within 8 months, the program successfully engaged 90% of our"

6-12x
Average ROI

"Punch!'s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape."

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient."

£706M
Total pipeline generated

"Punch! has had a significant impact on our lead generation efforts in the UK. Since launching our campaign in August 2024, they've secured approximately 400+ meetings with qualified prospects, significantly accelerating our sales pipeline."

100+ per client
Meetings booked per year

"Engaging Punch! has been a pivotal move for Hut-3. In just 6 months, they addressed our challenge of insufficient outbound sales development for event follow-ups and cold prospects. Punch! prioritized following up on event attendees, secur"

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses...

1000+
Opportunities

Punch! has been a catalyst for Nutritics, transforming our approach in just 7 months. Facing the challenge of a large BDM team without dedicated SDRs, Punch! strategically built a Total Addressable Market (TAM) for the UK hospitality sector. Prioritizing prospects based on revenue and site numbers, they ensured targeted and effective out

Working with Punch! was a true accelerator for our sales pipeline. Within just 12 months, they booked 71 opportunities for us, leading to 50 successful initial meetings.

27
Industries

FAQs

The most common questions about Human SDR. Still have questions? Book a call.

How does Human SDR work?

Our SDRs call on your behalf, but every call is signal-informed. They know what triggered the outreach, what content the buyer engaged with, and why now is the right time. They book qualified meetings that land in your AEs' diaries.

How is this different from a traditional SDR agency?

Traditional SDR agencies call from static lists with generic scripts. Our SDRs call with context. Every call has a real reason behind it. And accounts that aren't ready today stay nurtured through Relationship Revenue.

How quickly can you start booking meetings?

We typically book the first qualified meetings within the first 30-45 days of launch. The full signal engine compounds over the 90-day initial period as the system learns your market.

How do you ensure meeting quality?

Every meeting has context behind it, a signal, prior engagement, or a clear reason to talk. We don't book meetings that won't convert. Your AEs only take calls that are worth their time.

How does the handoff to my AEs work?

When a conversation qualifies, your AE inherits the full signal trail, engagement history, and buyer context. They walk into a meeting that's already warm.

What happens to accounts that aren't ready to buy?

They stay in Relationship Revenue, our framework for high-fit accounts in the 'not right now' bucket. When a new signal fires, we re-engage with fresh context, so future pipeline isn't lost.

What's the commitment?

Human SDR is a 90-day rolling managed service. No long lock-ins. We recommend clients commit to at least 90 days to see the system's quality and conversion benefits compound.

How do you handle no-shows?

Every meeting is signal-qualified and buyer-confirmed before it lands in your AE's diary. No-show rates are significantly lower than list-based SDR models, because every meeting has context behind it.

Which regions do you cover?

Our SDR team operates across EMEA and North America, with native-speaking coverage for complex B2B markets. Full compliance with GDPR, CCPA, and enterprise data requirements.

How do you measure success?

Qualified meetings booked, AE time saved, pipeline generated, and long-term conversion from Relationship Revenue. We share a monthly dashboard so you can see every account, every signal, every conversation.

From signal to conversation to closed deal

Book a call to see how Human SDR works.

Average ROI

6-12x

Total pipeline generated

£706M

Meetings booked per year

100+ per client