Sales Development Services

High-tech SDR team for ambitious brands

Extend your team with our world class sales development reps, dedicated to fuelling your pipeline.

Make business growth a choice

Solve major sales challenges with our high-tech sales development services.

No time to build an in-house team
Sales Qualified Leads within 30 days, proven 12X ROI
Struggling to reach C-suite prospects
Sales Qualified Leads in 30 days, proven 12X ROI
Long sales cycle
Dedicated lead nurture through to closed/won
Volume of leads is low
Add 100+ business opportunities to your calendar, yearly

Real life success stories

Our sales development services are proven to help B2B brands grow.

Manufacturing

£30M+ in Pipeline Unlocked for Ephesus Sports Lighting

Discover how we helped Ephesus break through long sales cycles and tough-to-reach stakeholders—achieving £30M+ ($41M) in qualified deals, and 75% larger deal sizes using a smarter, ABX-driven outreach strategy.

£30,800,000+
Qualified pipeline generated
183
New decision-maker relationships built
Healthcare

Multi-Product Success: 60% Closed-One Rate and £2M Unlocked

See how a unified ABM approach helped this team exceed pipeline targets by 189% and generate millions in revenue—while driving a 60% win rate with key decision-makers.

£2,000,000+
Attributable client revenue
189%
Exceeded pipeline target

Ready for a full pipeline?

Join us on a 30 minute discovery call.

Average ROI
6-12x
Total pipeline generated
£706M
Meetings booked per year
100+ per client

How our sales development service works

Discover our award-winning process for B2B outsourced sales development.

IDENTIFYING YOUR ICP, TAM & MESSAGING
Building your playbook
  • Our data team builds your perfect TAM and prospect list leveraging 100,000+ verified decision makers.
  • We segment accounts based on your ideal customer profile for personalised outreach.
  • Priority ABX tracks real-time buying signals across target accounts. 
  • Your SDR team masters your proposition through intensive training.
Our team speak with your prospects 1-to-1
Outreach begins
  • Expert SDRs engage prospects through phone, email, video, LinkedIn and voice notes.
  • Barney smart gifting platform doubles meeting acceptance rates.
  • Multi-threading strategy reaches entire buying committees.
  • Prospects receive personalised nurture based on their buying stage.
Sales-ready appointments
Appointments booked
  • Qualified opportunities are scheduled with your sales team.
  • Our proven confirmation process ensures high show rates.
  • SDRs join discovery calls to enable smooth transitions and weekly strategy reviews optimise performance.
  • Digital sales rooms keep buying committees engaged through to close.
Jenny Cleary
Jenny Cleary | Director Global Demand Generation @ Basware

"Punch!’s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape. The campaign’s success encouraged us to scale it to the U.S. and the rest of the world, resulting in developing the pipeline of further markets for Basware."

£760K
Pipeline generated
Kerry Leighton-Bailey
Kerry Leighton-Bailey | Chief Commercial Officer @ Lumi

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

56
Qualified opportunities
Darren Peacock
Darren Peacock | Director of Marketing EMEA & APAC @ Iron Mountain

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses. Three of these businesses were included in our target list, and one was our key target account- an international banking operation."

971%
ROI
Siobhán Smith
Siobhán Smith | Global Marketing Manager @ Expleo

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign and it ultimately claimed top prize for B2B marketing campaign of the year on the back of our great collaboration."

113
Qualified Opportunities
Jenny Cleary
Jenny Cleary | Director Global Demand Generation @ Basware

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

£760K
Pipeline generated
Kerry Leighton-Bailey
Kerry Leighton-Bailey | Chief Commercial Officer @ Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
Qualified opportunities
Darren Peacock
Darren Peacock | Director of Marketing EMEA & APAC @ Iron Mountain

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

971%
ROI
Siobhán Smith
Siobhán Smith | Global Marketing Manager @ Expleo

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

113
Qualified Opportunities
Kerry Leighton-Bailey
Chief Commercial Officer, Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
sales opps
Kerry Leighton-Bailey
Chief Commercial Officer, Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
sales opps
Kerry Leighton-Bailey
Chief Commercial Officer, Lumi

“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”

56
sales opps
our team

Meet your SDR dream team

Every expert you need—from SDRs to GTM Engineers—backed by 70+ specialists obsessed with your success.

Client Success Manager
Sales Development Manager
SDRs
GTM Engineers
Strategist
Ad ops
AI Agents

Other capabilities

Appointment setting

Expert SDRs who understand tech buyers and can engage in meaningful technical discussions.

Lead generation

AI-powered targeting combined with multi-channel outreach to identify and engage potential buyers.

Appointment setting

Expert SDRs who understand tech buyers and can engage in meaningful technical discussions.

Lead generation

AI-powered targeting combined with multi-channel outreach to identify and engage potential buyers.

FAQs

Discover how our tech-enabled sales development service can give your sales team an unfair advantage. Need more details? Book a call with our team.

How does your sales development service differ from competitors?

We combine tech-enabled intelligence through Priority ABX with dedicated SDR teams, allowing your closers to focus purely on closing. Unlike traditional agencies that just provide leads, we provide full-cycle support from first touch to closed deal, with guaranteed results within 30 days.

What exactly is Priority ABX™?

Priority ABX is our proprietary technology that combines multiple data sources and AI-powered scoring to identify and prioritise your most promising accounts. It tracks real-time buying signals, website engagement, and intent data to ensure we're engaging prospects at the perfect moment.

What's your 'multi-everything' approach?

Our comprehensive strategy combines:

  • Multi-Threading: We engage entire decision-making units simultaneously, not just single contacts
  • Multi-Tactics: We utilise gifting, video, signal-based personalisation, and AI-powered dialling
  • Multi-Channel: We orchestrate outreach across phone, email, LinkedIn, text, and direct mail

This integrated approach ensures we connect with the right people, at the right time, through the right channels.

How long does it take to setup?

Our streamlined onboarding process gets you up and running in 30 days, compared to the 11+ months it typically takes to build an in-house team. Your dedicated Client Manager handles everything from technical setup to SDR training, ensuring you start generating pipeline quickly and efficiently.

What's included in your tech stack?

We provide a comprehensive suite including:

  • Priority ABX for intent tracking
  • Orum for AI-powered dialing
  • HubSpot for relationship management
  • Mailforge for email infrastructure
  • Barney Pro for strategic gifting This operates independently of your systems for rapid deployment.
What kind of results can we expect?

Our clients typically receive 100+ qualified opportunities annually. For example, we generated £760,000 in pipeline for Basware within 3 months and achieved 1077% ROI. We're so confident in our approach that we guarantee results in the first 30 days or your money back.

What's your pricing structure?

Our clients invest between 10K-40K monthly depending on program scope. While we recommend 12-month partnerships for optimal results, we offer flexible terms with a 90-day notice period. This gives you complete control while allowing time to build momentum and maximise ROI.

How do you handle complex sales cycles?

We use a strategic three-pronged approach designed specifically for complex B2B sales:

  • Signal-Based Targeting: Priority ABX identifies companies actively showing buying intent
  • Multi-Threading: We engage entire buying committees simultaneously to accelerate decisions
  • Deal Support: Our team joins discovery calls and provides continuous nurture through to close

Plus, our gifting engine Barney reduces meeting no-shows and helps maintain momentum throughout lengthy sales cycles. Clients like AWS, Square, and DHL have seen their average sales cycles reduce by up to 32% using our approach.

How do you ensure consistent quality?

Quality control happens at multiple levels:

  • Rigorous SDR selection and training
  • Weekly coaching sessionsRegular call monitoring
  • Quality assurance reviews
  • 3-year average SDR retention (vs. industry 11 months)
  • Plus, our multi-threading approach ensures engagement with entire buying committees.

Give your sales team the unfair advantage

See how our proven approach can deliver 100+ qualified opportunities annually. Book a call or calculate the true cost of building an in-house SDR team.