Punch! Pulse

How to Measure the Success of Your Outbound Strategy (It's Not What You Think)

Marketing Budget LEAKED!

Storylane's Madhav Bhandari reveals their $3M marketing budget breakdown, the portfolio approach to channels, and why marketing should own outbound.

AI Sales Tools: How Reps Hit Quota 3.7x More Often in 2025

The Lost Deal Recovery Playbook

The Secret Channel Your BDRs Are Missing

Chris Murray from Influ2 explains how contact-based advertising targets specific individuals instead of accounts, delivering 2x conversion rates by serving dynamic ads that integrate with existing BDR outreach sequences.

Using Predictive Analytics to Close B2B Deals Twice as Fast

AI Isn't Killing Sales Jobs

Ample Market co-founder Micah predicts AI will empower sales professionals rather than replace them, as successful B2B selling requires human trust-building that technology cannot replicate, leading to enhanced performance through AI-assisted targeting and personalization.

How Top B2B Teams Are Using Buyer Intelligence in 2025