Human SDR

Skilled SDRs who deliver predictable pipeline

Our SDRs don't cold call from a list. Every conversation is backed by real buying signals, so they reach the right accounts, at the right moment, with something worth saying. Consistent meetings. Faster pipeline.

Trusted by B2B leaders at

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Built for serious GTM teams

$1bn+ in pipeline

27 industries

12X average ROI

Trusted by the worlds fastest growing brands

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Common SALES CHALLENGES

Most outbound fails before it starts. Here's why:

AI has flooded every inbox.

Response rates for automated outreach have dropped 50% in two years.

Most leads never get a follow-up.

79% of leads are never followed up. Accounts go cold. Competitors win them.

One channel won't cut it.

80% of sales need 5+ follow-ups. Most teams never pick up the phone.

Your AEs are prospecting, not closing.

AEs spend 40% of their time on prospecting when they should be winning deals.

Three powerful ways to transform your pipeline

It starts with understanding your market

We run deep discovery to understand your business, your buyers, and what 'in-market' actually looks like for your ICP. From there, we build your custom outreach strategy which is designed to identify and engage accounts that are ready now, not just accounts that look good on paper.

Get entire buying committees engaged

Once a signal fires, our system determines the best channel, or combination of channels, to deploy. Not every signal calls for the same response. Every channel decision is deliberate. Every touchpoint is timed.

Prioritise accounts who are actually in-market

Timing is everything in B2B sales. HotSauce tracks unique-to-you buying signals across all your target accounts. When a prospect shows real buying intent, our SDRs reach out with perfectly-timed, context-led outreach that resonates. No more guessing or wasted calls. Just the right accounts, right now.

We book meetings and help you win them

We do more than most SDR services. We support your sales efforts from first signal to closed deal - finding your priority accounts, booking and joining discovery calls, and helping your AE prepare to win. That's full cycle support, not just lead hand-off.

The pipeline you don't see yet is still worth owning

Most of your future pipeline is sitting in 'not right now'. We don't abandon those accounts. Our SDRs maintain structured, low-frequency touchpoints with your highest-fit prospects, so when their timing shifts, you're already the trusted name. You're never starting from zero.

How Our Multi-Everything Approach Drives Results

MULTI-THREADING
Engage entire buying committees simultaneously (typically 6-12 people)
Build consensus across departments to accelerate decisions
Navigate complex approval chains with precision
Develop internal champions who advocate for your solution
MULTI-TACTIC
Signal-triggered messaging - every outreach has a HotSauce reason behind it.
Create personalised 1:1 video messages that drive responses
Leverage LinkedIn voice notes for authentic connections
Digital gifting experiences via our Barney™ platform (proven to reduce no-shows by 67%)
AI-powered dialling, with humans not robots
Voicemail mastery using tested messaging frameworks
MULTI-CHANNEL
Phone conversations that build real relationships
Targeted social selling on LinkedIn
Personalised email sequences that drive engagement
Stand out with modern direct mail touchpoints

Smart signals working alongside real people

HotSauce tracks thousands of buying signals across your target accounts, from website visits to funding rounds to hiring patterns. Our SDRs use these insights to reach prospects at exactly the right moment.

Real life success stories

Our sales development services are proven to help B2B brands grow.

Our team

Meet your SDR dream team

Every expert you need—from SDRs to GTM Engineers—backed by 70+ specialists obsessed with your success.

How we are different

Traditional SDR agencies promise results but deliver headaches. We've rebuilt the entire approach to deliver what others can't—predictable pipeline growth you can trust.

Calling from a static list
Calling from a static list
Generic messaging at scale
Leads handed off, no context
Campaigns end, pipeline stops
the punch! method
Every call is signal-informed
One contact per account
Outreach built around real buying moments
Full cycle support from first signal to closed deal
Always-on nurture across high-fit accounts
Multi-threaded across the buying committee

Industries

SaaS
Finance
Professional Services
Logistics & Supply Chain
Healthcare
Data & Analytics
SaaS
Finance
Professional Services
Logistics & Supply Chain
Healthcare
Data & Analytics
SaaS
Finance
Professional Services
Logistics & Supply Chain
Healthcare
Data & Analytics

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

"ABM represents a crucial strategic undertaking, and Punch! effectively collaborated with both our sales and marketing teams to swiftly generate a qualified pipeline. Their Priority ABX technology was instrumental in identifying and engaging the right accounts at the right time. Within 8 months, the program successfully engaged 90% of our"

6-12x
Average ROI

"Punch!'s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape."

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient."

£706M
Total pipeline generated

"Punch! has had a significant impact on our lead generation efforts in the UK. Since launching our campaign in August 2024, they've secured approximately 400+ meetings with qualified prospects, significantly accelerating our sales pipeline."

100+ per client
Meetings booked per year

"Engaging Punch! has been a pivotal move for Hut-3. In just 6 months, they addressed our challenge of insufficient outbound sales development for event follow-ups and cold prospects. Punch! prioritized following up on event attendees, secur"

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses...

1000+
Opportunities

Punch! has been a catalyst for Nutritics, transforming our approach in just 7 months. Facing the challenge of a large BDM team without dedicated SDRs, Punch! strategically built a Total Addressable Market (TAM) for the UK hospitality sector. Prioritizing prospects based on revenue and site numbers, they ensured targeted and effective out

Working with Punch! was a true accelerator for our sales pipeline. Within just 12 months, they booked 71 opportunities for us, leading to 50 successful initial meetings.

27
Industries

"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."

"ABM represents a crucial strategic undertaking, and Punch! effectively collaborated with both our sales and marketing teams to swiftly generate a qualified pipeline. Their Priority ABX technology was instrumental in identifying and engaging the right accounts at the right time. Within 8 months, the program successfully engaged 90% of our"

6-12x
Average ROI

"Punch!'s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape."

"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient."

£706M
Total pipeline generated

"Punch! has had a significant impact on our lead generation efforts in the UK. Since launching our campaign in August 2024, they've secured approximately 400+ meetings with qualified prospects, significantly accelerating our sales pipeline."

100+ per client
Meetings booked per year

"Engaging Punch! has been a pivotal move for Hut-3. In just 6 months, they addressed our challenge of insufficient outbound sales development for event follow-ups and cold prospects. Punch! prioritized following up on event attendees, secur"

"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses...

1000+
Opportunities

Punch! has been a catalyst for Nutritics, transforming our approach in just 7 months. Facing the challenge of a large BDM team without dedicated SDRs, Punch! strategically built a Total Addressable Market (TAM) for the UK hospitality sector. Prioritizing prospects based on revenue and site numbers, they ensured targeted and effective out

Working with Punch! was a true accelerator for our sales pipeline. Within just 12 months, they booked 71 opportunities for us, leading to 50 successful initial meetings.

27
Industries

FAQs

Get answers to the most common questions about our appointment setting service. Still have questions? Our team is ready to help - just book a call.

How quickly can you start booking meetings?

We begin outreach within 4 weeks of onboarding, with first meetings typically scheduled within 30 days of execution. We're so confident in our approach that we guarantee results in the first month or your money back.

What makes your approach different?

We combine our proprietary Priority ABX™ technology with dedicated SDR teams to target prospects showing active buying signals. Unlike traditional appointment setting services, we don't just book meetings - we ensure they happen through our proven pre-meeting nurture process.

How do you ensure meeting quality?

Our three-tier qualification process includes custom frameworks for decision-maker verification, pre-meeting nurture sequences, and Priority ABX™ intent validation. We also have a comprehensive meeting confirmation workflow that dramatically reduces no-shows.

What's your pricing structure?

Our clients typically invest between 10K-40K per month depending on program scope. Each package is customised to your specific needs and goals, with flexible terms including a 90-day notice period.

How do you handle no-shows?

Our meeting confirmation workflow includes gathering additional stakeholder names, sending personalised video confirmations, calendar invites with detailed agendas, relevant content sharing, and continuous nurture before the meeting.

Which regions do you cover?

Our native English-speaking SDRs operate across multiple time zones, effectively covering all US regions, Europe, and beyond. Our teams work flexible hours to ensure optimal coverage during local business hours.

Do you handle technical discussions?

Our SDRs focus on qualifying opportunities based on fit, stakeholder relevance, and pain point validation. While we don't conduct deep technical discussions, our comprehensive onboarding ensures SDRs can effectively communicate your value proposition.

What kind of results can I expect?

Our clients typically receive 100+ qualified opportunities annually depending on project scope. Recent success stories include generating 56 sales opportunities in 4 months for Lumi and £64K in pipeline within 3 months for Basware.

How do you measure success?

We track multiple metrics including number of meetings booked, meeting attendance rates, opportunity conversion rates, and pipeline generated. You'll have full visibility through our reporting dashboard, with regular review meetings to optimise performance.

Your complete revenue team for pipeline growth & faster closing

Schedule 30 minutes to learn how we drive pipeline results from day one.

Average ROI

6-12x

Total pipeline generated

£706M

Meetings booked per year

100+ per client