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*Results shown are from individual clients and are not guaranteed. Your outcomes will depend on your market, offer and sales process.
Trusted by the worlds fastest growing brands
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The SDR team was cut.
Four AEs, three to five meetings a month between them, and a growth target that assumes twenty.
Two Punch SDRs, briefed on your accounts, on the phone within four weeks. Meetings land in your AEs' calendar.
There never was one.
Growth has come from referrals and the network. Experienced closers, no one feeding them.
We are the SDR function. No hiring, no ramp, no management overhead. You keep the closers.
The last vendor didn't deliver.
Nine months, a lowered target list, a change of rep, and still no qualified conversations.
A qualification standard, a manager listening to the calls, and a 90-day rolling contract. If month one puts nothing in front of your AEs, you don't pay for it.
Meet the outbound team who’ll be working your ideal accounts
Book a call and you’ll meet one of them.
Your pipeline shouldn't depend on hiring. Two SDRs, briefed on your accounts, on the phone within weeks.
£30M+ in Pipeline Unlocked for Ephesus Sports Lighting
The situation
Ephesus Sports Lighting, a leader in high-performance lighting for stadiums and arenas, could not get in front of the athletics-department stakeholders who hold the budget. Sales cycles were long, entry points were unclear, and existing lead channels had stalled.
What Punch did
- Prioritised the best-fit athletics departments with Priority ABX™ and ranked outreach by behaviour and buying intent.
- Ran email, display, retargeting and high-touch 1:1 outreach, each tailored to athletic directors and senior ops leads.
- Tracked buying signals in real time and refined messaging as deals moved.
The results
- £30M+ in qualified pipeline in the first year
- 75% larger average deal size and deals moving 41% faster
- 110% lift over existing channels and a 4X return in year one
- 183 new decision-maker relationships
£760,000 Breakthrough in New Industry Vertical
The situation
Basware, a leading financial software provider, wanted to enter transport and logistics, a sector where it had no foothold or experience. Building an in-house SDR team for an uncertain expansion was a risk it did not want to carry.
What Punch did
- Used sector experience and our proprietary data warehouse to pinpoint the ICP accounts with the highest potential.
- Built the go-to-market plan and ran a multi-channel account-based campaign with Punch SDRs on the phones.
- Fed live market feedback on demand, preferences and objections straight back into Basware's messaging.
The results
- £760,000 of pipeline in the first three months
- 1077% return on investment
- A successful launch into a new vertical without hiring a single SDR
Multi-Product Success: 60% Closed-One Rate and £2M Unlocked
The situation
Molecular Devices, a Danaher company in biotech automation, had to sell three different products to three scientific audiences at once: refresh interest in mature products, introduce new products to customers who knew them for something else, and reach senior scientists in specialised labs.
What Punch did
- Ran one account-based strategy across every product line, powered by Priority ABX™.
- Ranked best-fit accounts and paired email, ads and video with personalised outreach for mature products.
- Targeted decision-makers inside existing accounts for new products, and senior scientists in small biotech and pharma for regulated products.
The results
- £2m in revenue unlocked
- Pipeline target exceeded by 189%
- 60% closed-won rate with target accounts
- 90% of target accounts engaged and a 112% pipeline increase on mature products
Expanding Overseas: Sojourn's $690,000 Breakthrough
The situation
Sojourn Solutions, a US-based marketing operations consultancy, wanted to build a presence in the UK and become the first choice there. It needed qualified conversations with senior buyers in a market where it had no name.
What Punch did
- Ran sales development across 1:1 video, email, telephone and LinkedIn, weighted 80/20 to the UK and US.
- Learned quickly that phone and LinkedIn conversations worked best for a complex offer, and shifted the mix.
- Used direct conversations to understand each account's problems before positioning Sojourn.
The results
- $690,000 of pipeline in the first few months
- Meetings landed at a £13bn global food producer and a £23.75bn telecoms company
Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey and delivering high quality leads.
Punch!’s relentless focus helped drive awareness and, more importantly, open doors to generate pipeline in a very competitive landscape.
The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign.
How our outbound agency works
The same system we use to book sales appointments for Asana, DHL, and Salesforce.
We spot your buyers first.
We build buying signals only you can see, so you reach the right accounts before your rivals even know they're looking.
Book discovery call
Reach them five ways.
Signal-triggered outreach across email, LinkedIn, 1:1 microsites, handwritten postcards, and 1:1 ads. Every touchpoint built around a genuine reason to reach out.
Book discovery call
Real people make the calls and book the meetings.
Trained SDRs call with a reason, not a script, and keep warm accounts moving until the meeting lands in your AE's calendar.
Book discovery call
From £6k a month. 90-day rolling contract.
8 held meetings × £30,000 per deal
Illustrative. 10 booked meetings per SDR a month, 82% show up.
closed/won
at a 20% close rate
on the £6k retainer
Our 90-day guarantee
90-day rolling contract. If we don't put qualified pipeline in front of your AEs within 30 days, we won't send you your second invoice.
"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."
"Punch!'s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape."
"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses...
The comparison
Punch! vs. offshore call centres, AI SDR tools and traditional telemarketing
Offshore call centre
AI SDR tool
Traditional telemarketing
Punch!
Real people make the calls
✓
✗
✓
✓
Callers based in the US
✗
✗
Partial
✓
The same two SDRs on your account throughout
✗
✗
Partial
✓
A brief and a reason before every call, not a script
✗
✗
✗
✓
Signals built for your business, not a bought list
✗
Partial
✗
✓
Phone, email, LinkedIn and post from one team
Partial
Partial
✗
✓
Meetings qualified against your ICP before they land
✗
✗
Partial
✓
A manager listening to the calls
Partial
✗
Partial
✓
Every touch logged to your CRM
Partial
✓
Partial
✓
90-day rolling, month one guaranteed
✗
✗
✗
✓
A traditional SDR appointment setting agency gives you people and a dialler. We give you a system. HotSauce builds buying signals unique to your business, so every conversation starts with a real reason to engage, not a list and a quota. We do not rely on volume alone. Any appointment setting service that does should be a red flag.
Those tools automate outreach and leave you to run it. We run appointment setting as a managed service, and AI is only half of the picture. Our AI agents work across five channels to activate your signals at scale, then humans take over for the judgment and conversion that automation gets wrong. The result is relevance, not just more volume in the inbox.
Intent platforms sell the same signals to everyone in your category. If your competitor subscribes, they see exactly what you see. HotSauce builds signals unique to your business, using data points those tools ignore, so you spot in-market accounts your competitors can't. It's also transparent. You can see exactly why every account is scoring the way it is.
You can start with one. HotSauce works on its own if you have an SDR team to act on the signals. Add Agentic GTM to activate them across channels, and Human SDR to convert them into booked sales meetings. Most clients run all three as one connected system, but you choose where the constraint sits.
Agentic GTM and Human SDR run on a 90-day rolling basis, so you're never locked into a long managed-service contract. Onboarding starts with aligning on your signal strategy and ICP, and we move quickly from there. We'll give you exact timings on the call.
Serious B2B revenue teams with a defined ICP and deal sizes that justify a targeted approach. That's typically mid-market and enterprise. If you're chasing high volumes of low-value deals, we're not the right fit, and we'll tell you.
You'll see signal and engagement in the first few weeks, with qualified sales meetings building over the first 90 days. Because we lead with timing and context, the pipeline we generate converts better and compounds the longer it runs. Across our clients, that has averaged 6 to 12x ROI and 100+ qualified meetings a year.
Your complete revenue team for pipeline growth & faster closing
