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Buying signals your competitors can't access
Everyone else uses the same intent data. HotSauce builds signals unique to your business and surfaces in-market accounts before your competitors see them.
Built for serious GTM teams
$1bn+ in pipeline
27 industries
12X average ROI
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Trusted by the worlds fastest growing brands
The cost of relying on generic signals
If your competitor uses the same intent data provider, they see the same accounts you do. Generic signals are a shared resource, not a competitive advantage.
Most intent data surfaces accounts when they've already shortlisted vendors. By the time a generic signal fires, your competitor has often already had the first conversation.
Most intent tools give you a score and ask you to trust it. No visibility into what fired, what weighted, or why. You're acting on someone else's logic, not yours.
Ask your best salesperson what signal they wish they had. The data point that would make them pick up the phone immediately.
That signal almost certainly isn't in any intent data product you're paying for.
Everyone has signals.
No one has yours.
Bombora, ZoomInfo, DemandBase… every team in your market has access to the same intent feeds. You're all watching the same accounts, reaching out at the same time, with the same message.
HotSauce is different. We build signals that are unique to your business, configured around what 'in-market' actually looks like for your specific ICP, not a generic category. Signals your competitors can't access, can't replicate, and don't even know to look for.
The result: you reach the right accounts first. Every time.
How HotSauce actually works.
Four layers working as one always-on system, from building your unique signals to triggering outreach the moment an account is in-market.
Build your unique-to-you signals
We identify the data point that, however hard to find, would make your best salesperson pick up the phone immediately, or engineer it by combining multiple data points, and build it specifically for you. These aren't signals available in any off-the-shelf tool.
They're unique to your market, your ICP, and your definition of 'ready to buy'.
We start with a simple question
"What's the dream signal or data point that would make your best salesperson pick up the phone immediately?"
That's the starting point for every HotSauce deployment. From there, we either detect the signal directly where a clear indicator exists, or engineer it by combining multiple data points to infer intent.
Signal inputs can cover hiring patterns, tech stack changes, content behaviour, business events, and inferred challenges surfaced through publicly available data. Every signal is configured specifically to what 'in-market' looks like for your business. Where required, we build proprietary data pipelines as a service.
Always watching. Always scoring.
Once your U2U signals are built, HotSauce monitors your entire target market continuously. No campaigns. No manual list-pulling. No waiting for someone to run a report.
Track signal scores across multiple timeframes (1 day, 7 days, 30, 60, 90) to see which accounts are heating up and which are cooling down. The moment an account crosses a threshold, it's flagged, prioritised, and surfaced with full context.
No black boxes. Just clarity.
Every score in HotSauce is explainable. Click any account and see exactly which signals fired, which fit criteria contributed, and how the weighting works.
Unlike closed systems that hand you a number and ask you to trust it, HotSauce shows you the logic. Full control. Full visibility.
No surprises.
Signals where your team already works
HotSauce integrates with your CRM, Slack, and the other tools your team relies on. When a signal fires, it lands where your reps are already working, not in another tab they'll forget to check.
CRM records get updated. Slack channels get notified.
Accounts get queued for outreach. No dashboard-hopping.
No manual data pulls.
Bombora, 6sense, ZoomInfo...
Unique-to-you signal engine
What changes when you deploy HotSauce
Less guessing. More conversations with accounts that actually convert.
Your team stops chasing broad lists and starts engaging the accounts most likely to buy from you. Clear fit scoring plus signal-based prioritisation means every outreach has a reason behind it.
Because your signals are unique to your business, you see buying moments your competitors can't. The accounts that would otherwise choose another vendor are now known to you first.
HotSauce replaces expensive point solutions with one product. Native job change monitoring. Custom intent signals. TAM scoring. CRM-integrated account management. One platform. One subscription.
HotSauce isn't a campaign tool. It's a signal engine that gets smarter the longer it runs. Every month refines your scoring, sharpens your signals, and deepens your view of your market.
"Working with Punch! was a true accelerator for our sales pipeline. Within just 12 months, they booked 71 opportunities for us, leading to 50 successful initial meetings."
"Punch! has had a significant impact on our lead generation efforts in the UK. Since launching our campaign in August 2024, they've secured approximately 400+ meetings with qualified prospects, significantly accelerating our sales pipeline. We are consistently impressed with the quality of their service, and their team feels like an exten
"Engaging Punch! has been a pivotal move for Hut-3. In just 6 months, they addressed our challenge of insufficient outbound sales development for event follow-ups and cold prospects. Punch! prioritized following up on event attendees, securing a client win. Additionally, their expertise facilitated our transition to HubSpot, streamlining
"ABM represents a crucial strategic undertaking, and Punch! effectively collaborated with both our sales and marketing teams to swiftly generate a qualified pipeline. Their HotSauce technology was instrumental in identifying and engaging the right accounts at the right time. Within 8 months, the program successfully engaged 90% of our
"Punch! has been a catalyst for Nutritics, transforming our approach in just 7 months. Facing the challenge of a large BDM team without dedicated SDRs, Punch! strategically built a Total Addressable Market (TAM) for the UK hospitality sector. Prioritizing prospects based on revenue and site numbers, they ensured targeted and effective out
"Punch!’s relentless focus helped drive awareness and more importantly open doors to generate pipeline in a very competitive landscape. The campaign’s success encouraged us to scale it to the U.S. and the rest of the world, resulting in developing the pipeline of further markets for Basware."
"Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity."
"Our new solutions needed to target different personas, including IT Director and CIO. We didn’t have the right contacts, but, with Punch!’s support, this campaign expanded our contacts within 43 businesses. Three of these businesses were included in our target list, and one was our key target account- an international banking operation."
"We love working with Punch! The team is diligent, dedicated, thoughtful and extremely efficient. Their expertise in strategy and creativity were paramount to the success of this campaign and it ultimately claimed top prize for B2B marketing campaign of the year on the back of our great collaboration."
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“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
“Punch!’s work has been transformational for us, accelerating our prospects through the conversion journey, and delivering high quality leads. The ROI on the investment in Punch is significant, and has been sustained across all of our activity.”
Signals are just the start
HotSauce works on its own. Feed the signals to your existing team, or layer in our managed services and let Punch! handle everything from signal to booked meeting.
A team of AI agents running signal-triggered engagement across five channels. Generating MQLs and hand-raisers that are ready for a conversation.
Enterprise-grade SDRs, booking the meetings that move your pipeline. Every call is informed by buyer context, signal, and a real reason to engage.
Common questions about HotSauce
Everything you need to know about how HotSauce identifies and prioritises your most promising accounts. Can't find what you're looking for? Book a call.
HotSauce is a signal intelligence product that scores your entire target market against fit criteria unique to your business, then monitors those accounts for buying signals no other platform can see. The result: a prioritised, continuously updated list of accounts
Intent data tools sell the same signals to every company in your category. If your competitor subscribes, they see what you see. HotSauce builds signals unique to your business, using data points those tools ignore, so you see in-market accounts your competitors can't. We're also fully transparent. Unlike black-box intent tools, you can see exactly why every account is scoring the way it is.
Yes. HotSauce is available as a 12-month subscription, independent of our managed services. Many clients deploy HotSauce alongside their own SDR team or existing outreach motion. Others combine HotSauce with Agentic GTM (for signal-triggered engagement) and Human SDR (for signal-informed calling) to run a full pipeline generation system.
Clay is a powerful data sandbox, but it requires technical expertise, dedicated GTM engineers, and significant ongoing work to run effectively. HotSauce delivers the depth and flexibility of Clay with the usability of a purpose-built signal intelligence product. No technical specialists required.
Hiring patterns, tech stack changes, business events (funding, expansion, leadership change), content behaviour, engineered signals (combining multiple weak data points), and inferred challenges surfaced through publicly available data. Where standard data isn't enough, we build proprietary data pipelines as a service, tailored to your exact market.
HotSauce syncs directly with CRMs (Salesforce, HubSpot) and notifies teams via Slack. When a signal fires, the account gets updated in your CRM, your reps get notified in Slack, and your outreach tools can pick it up automatically. No dashboard-hopping. No manual data pulls.
Mid-market and enterprise B2B teams with complex sales cycles, high-value deals, and a need to prioritise account engagement. HotSauce is also purpose-built to support sales agencies managing multiple clients, with full workspace isolation per client.
Not built for low-ticket, transactional, or pay-per-lead outbound models.
Your complete revenue team for pipeline growth & faster closing
Average ROI
Total pipeline generated
