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Marita van der Merwe

Marita van der Merwe

Marketing Manager
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Marita van der Merwe

Marketing Manager
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Everyone's Using the SAME Data
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Everyone's Using the SAME Data

Ben Robinson reveals how to find "unique-to-you" data that competitors can't access, turning generic outreach into unfair competitive advantage through advanced scraping and analysis.

Marita van der Merwe

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AE Prospecting: Yes or No?
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AE Prospecting: Yes or No?

Sales coach Kevin Baumgardner explains why outbound prospects need deeper discovery than inbound leads, focusing on impact over pain points and structured next steps to prevent ghosting.

Marita van der Merwe

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Marketing Budget LEAKED!
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Marketing Budget LEAKED!

Storylane's Madhav Bhandari reveals their $3M marketing budget breakdown, the portfolio approach to channels, and why marketing should own outbound.

Marita van der Merwe

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AI Isn't Killing Sales Jobs
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AI Isn't Killing Sales Jobs

Ample Market co-founder Micah predicts AI will empower sales professionals rather than replace them, as successful B2B selling requires human trust-building that technology cannot replicate, leading to enhanced performance through AI-assisted targeting and personalization.

Marita van der Merwe

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