Marita van der Merwe

The Signal Revolution

Everyone's Using the SAME Data

Ben Robinson reveals how to find "unique-to-you" data that competitors can't access, turning generic outreach into unfair competitive advantage through advanced scraping and analysis.

AE Prospecting: Yes or No?

Sales coach Kevin Baumgardner explains why outbound prospects need deeper discovery than inbound leads, focusing on impact over pain points and structured next steps to prevent ghosting.

Marketing Budget LEAKED!

Storylane's Madhav Bhandari reveals their $3M marketing budget breakdown, the portfolio approach to channels, and why marketing should own outbound.